Effective date: October 16, 2026
This Privacy Policy explains how Fritill for Digital Solutions and Artificial Intelligence FZE ("Fritill", "we", "us", "our") collects, uses, shares and protects personal data when you use our website at https://fritill.ae and when we provide services, including WhatsApp Business messaging services delivered through Meta's WhatsApp Business Platform.
1. Who we are
Data controller (website data): Fritill for Digital Solutions and Artificial Intelligence FZE
Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates
Email: hello@fritill.com
2. Our roles
- Controller: For personal data collected through our website (for example, enquiry and contact forms), Fritill decides how and why the data is processed and acts as the data controller.
- Processor / service provider: When we provide WhatsApp Business messaging services to our client businesses, we process WhatsApp data on behalf of, and according to the instructions of, those businesses. In that case the client business is the controller and is responsible for its own privacy notice to its customers. Fritill acts as a processor or service provider.
3. Data we collect
a) Website enquiry and contact forms: name, email address, phone number, company name, and the content of your message.
b) Technical and cookie data: basic information such as IP address, browser type, device information, pages visited, and data stored by essential or analytics cookies, where applicable.
c) WhatsApp Business messaging data (processed on behalf of client businesses): phone numbers, WhatsApp profile names, message content (text and media exchanged with the client business), and delivery metadata (such as timestamps and sent, delivered, and read status).
4. How we use data
- To respond to enquiries and communicate with you about our services.
- To operate, maintain, secure and improve our website.
- To provide, operate and support WhatsApp Business messaging services for our clients, strictly according to their instructions.
- To detect and prevent fraud, abuse and security incidents.
- To comply with legal obligations and enforce our agreements.
We do not sell personal data. We do not use WhatsApp messaging data processed for clients for our own marketing purposes.
5. Legal bases
Where applicable law requires a legal basis, we rely on your consent, the performance of a contract or steps taken at your request before entering into one, our legitimate interests (such as securing and improving our services), and compliance with legal obligations.
6. Sharing of data
We share personal data only as needed to provide our services:
- Meta Platforms: WhatsApp messaging data is transmitted through and processed by Meta's WhatsApp Business Platform, subject to Meta's terms and policies.
- Service providers: such as hosting, cloud infrastructure, email and IT service providers, which process data on our behalf under appropriate confidentiality and data protection obligations.
- Client businesses: WhatsApp data processed on behalf of a client business is made available to that business.
- Legal and regulatory: where required by law, court order, or a competent authority, or to protect rights, property or safety.
- Business transfers: in connection with a merger, acquisition or sale of assets, subject to this Policy.
7. International transfers
Our service providers, including Meta, may process data in countries outside the United Arab Emirates. Where data is transferred internationally, we take reasonable steps to ensure it receives appropriate protection in line with applicable data protection law.
8. Retention
We keep personal data only for as long as necessary for the purposes described in this Policy:
- Website enquiry data: for as long as needed to handle your enquiry and any resulting business relationship, and then deleted unless retention is legally required.
- WhatsApp messaging data: according to our client's instructions and our agreement with them, and deleted or returned when the services end, unless retention is legally required.
- Technical data: for limited periods required for security and operation.
9. Security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration, including access controls and encrypted transmission where appropriate. No method of transmission or storage is completely secure.
10. Your rights
Subject to applicable law, you may have the right to:
- access the personal data we hold about you;
- correct inaccurate or incomplete data;
- request deletion of your data;
- object to or restrict certain processing;
- withdraw consent at any time, where processing is based on consent.
To exercise these rights, email hello@fritill.com. If your request concerns WhatsApp messages you exchanged with one of our client businesses, you may also contact that business directly; we will support the business in responding. For deletion, see our Data Deletion Instructions.
11. Children
Our website and services are not directed to children, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will delete it.
12. Compliance
We process personal data in accordance with applicable data protection laws of the United Arab Emirates, and we use the WhatsApp Business Platform in line with the WhatsApp Business policies and Meta's applicable terms and policies.
13. Changes to this Policy
We may update this Policy from time to time. The updated version will be posted on this page with a revised effective date.
14. Contact us
Fritill for Digital Solutions and Artificial Intelligence FZE
Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates
Email: hello@fritill.com