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WhatsApp & business messaging

Official Meta documentation for the WhatsApp Business Platform, plus selected business solution providers and inbox tools teams use to run customer conversations at scale.

Meta platform

  • WhatsApp Cloud API: Official developer documentation for the Cloud API. Official docs
  • WhatsApp Business Platform: Product overview of the business platform. Official site

Business solution providers & APIs

  • Twilio WhatsApp: Docs for sending and receiving WhatsApp messages via Twilio. Official docs
  • Bird (MessageBird) WhatsApp: WhatsApp product page from Bird. Official site
  • Infobip WhatsApp: WhatsApp engagement offering from Infobip. Official site
  • Gupshup: Conversational messaging platform including WhatsApp. Official site
  • 360dialog: WhatsApp business solution provider. Official site

Inbox / operations

  • respond.io: Omnichannel inbox used to operate WhatsApp and other channels. Official site

Access, template approval and pricing are set by Meta and each provider — check their current docs before you commit.

Need help implementing this? See the Strategy Session.

Frequently asked questions

Do we need a BSP, or is Cloud API enough?

Many teams start with Meta’s Cloud API; others prefer a BSP for onboarding, numbers or tooling. The right path depends on your volume, countries and ops model.

Can message templates be in Arabic?

WhatsApp supports Arabic content in templates and conversations when you follow Meta’s template and quality rules. Confirm details in Meta’s docs.

Does Fritill provide WhatsApp numbers or Meta Tech Provider status?

Not on this page. Implementation help is available through Fritill engagements; account and provider status follow Meta’s own processes.

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