Model · 01Embedded studio
Build with you.
— Your tech & product team for the first 18 months.
- ·Engineers, designers and PMs embedded in your stand-up
- ·Fee plus warrants — we have skin in the outcome
- ·Hand-off when your in-house team can carry it
A venture studio for the software era. We partner with founders and operators to build, ship and scale digital businesses — from zero, or out of legacy.
Build · Co-found · Operate — across MENA & beyond
Fritillaria meleagris — the snake's-head fritillary — is a perennial. It returns each spring from the same bulb, deepens, multiplies. From a meadow of grass it reads, unmistakably, as drawn.
We took the name in 2014 because most software shops behave like annuals — fast, identical, gone next season. We wanted to build the other way: deliberate, patterned, planted to come back. A studio in Cairo where founders, operators and engineers grow ventures together — not a vendor that ships and leaves.
We don't ship and leave. We come back every season.
Three ways to grow with us. Pick the depth — embedded team, full delivery with handover, or co-founded venture. Same studio behind each.
— Your tech & product team for the first 18 months.
— We build and run the system, then transfer it home.
— We co-found. Equity. Multi-year. Shared bulb.
Five disciplines, one bench. We don't sub-contract these out — they sit at the same table, on the same product, from week one.
Production-grade web, iOS and Android applications — plus the custom platforms that sit underneath them.
ERP, CRM, internal tools and the workflow automation that turns ten manual steps into one.
Predictive engines, recommender systems and AI woven into the product — not bolted on top.
Process redesign, systems integration and Build-Operate-Transfer engagements for legacy enterprises.
Strategy, identity, design systems and the growth instrumentation to put numbers under the story.
Software built for how the region actually transacts, contracts and complies — not ported.
Companies where AI isn't a feature — it's the operating system underneath.
Pipes, tools and intelligence for the businesses that move the regional economy.
40-year family enterprises rebuilt around digital surface area, without losing the bulb.
Every partnership follows the same arc. Same studio from understanding to scaling — no handoffs, no second team, no diluted intent.
We dig into business context, not just technical requirements.
Stakeholder interviews, operational mapping, market context. We arrive with questions, not decks.
— observe the meadow before the bloom.
We define the systems, processes and product architecture.
Information architecture, system design, product roadmap, and the contracts between them. Drawn before built.
— sketch the stem and the leaves.
We execute with precision, in modern stacks, by one team.
Engineering, design and AI in lockstep. We ship in weeks, not quarters, and we ship the same studio that scoped it.
— ink the petal, square by square.
We optimise continuously, with data and a steady hand.
Telemetry, experimentation, and the long edits no launch announcement covers. We measure what compounds.
— tend the bloom across seasons.
— Web, mobile, custom platforms — architected to scale.
— Operations, workflow, automation — designed around your team.
— From reactive decisions to intelligent systems.
— We don't digitise problems — we redesign them.
— Discovery, identity, and the marketing that compounds.
We pick the partnerships that compound — the ones still here in five years, growing from the same bulb. That's the studio. That's the bet.
We dig into the business before the brief — context first, requirements second. The unfashionable question is usually the one worth asking.
“What is the smallest version of this that would still feel honest?”
Founder, engineer, product leader at one table. Strategy, code, and interface pass through the same hands — and the same standard.
“If we wouldn't sign it in ink, we don't ship it.”
We don't perform the work. We deliver systems that explain themselves — to the team using them and the market they're built for.
“Restraint is the loudest design decision a studio can make.”
Cairo since 2014. MENA-fluent, globally-stacked. We grow where we were planted, and we stay long enough to see things ship and scale.
“A decade in one city teaches you what a season really means.”